Gobi Cheung 张雅雯

I’m all about event coordination, marketing, branding and content creation—basically anything that lets me blend creativity with strategy. I’ve curated and worked on a many projects that reflect these passions and can’t wait to dive into even more artistic ventures.

After graduating (July 2025), I aspire to bring fresh, innovative storytelling and immersive brand experiences into the creative industries.

Outside of my studies and work, I love creating fashion and lifestyle content on YouTube and Instagram. It’s more than just a creative outlet, I love to explore how creativity connects with branding and consumer experience, especially in the luxury, racing and entertainment industries, and I’m excited to keep growing in that space.

CV and references available upon request.

- Used to only like dogs but I am now also definitely a cat person 🐈
- Love to host gatherings🍴(100% why I want to work in events/media activations)
  - My dad is a chef so I have seen my family host countless gatherings. I’ve realised I really enjoy bringing people together. I’m the one everyone calls when they want a perfectly planned birthday dinner or last-minute game night.
- Love clothes, accessories, bags (all things fashion!) 👠
  - Most of my wardrobe is “thrifted” (aka borrowed from my mom forever… im saving money!).
- Fragrance nerd through and through
  - Trying new perfumes is basically a personality trait at this point, it’s also why scent is my friends’ go-to gift for me)
- Formula 1 fan since the V8 engine era 🏎️
  - There’s something addictive about the chaos, the strategy, the drama AND the fashion! Race weekends? I’m fully booked.
- Photography and I go way back 📸
  - It started as a passion, then turned into a side hustle during my first year at uni. These days it’s just something I’ll always love doing.
- I love travelling, it’s part of why I chose to study abroad.
  - Some favourite spots so far: Maldives, Japan, and Korea.
  - Dream destinations before graduation? Italy and France, fingers crossed.