CREATIVE LAB

Where I keep all my creative side quests, course projects, and ideas that keep me curious!

  • Year: 2025

    Module/Advisor: Branding in the Creative Industries; Led by Prof. Chris Bilton & Dr. Adela Glyn-Davies

    Roles: Concept Developer, Brand Designer, Mockup Creator, Business Strategist, Visual Identity Lead

    Skills: Brand Identity Design, UX/UI Mockup Design, Visual Storytelling, Typography and Colour Theory, Strategic Communication, Creative Direction, Pitch Deck Design, Business Model Development, Trend Forecasting, Audience Targeting/Messaging

  • Mission Media is a conceptual Birmingham-based communications agency I developed to champion charities and purpose-led organisations through creative strategy, digital innovation, and accessible design. The idea emerged after seeing the communication struggles many nonprofits face, particularly smaller organisations with limited resources but powerful missions. I wanted to create a platform that balanced bold aesthetics with purpose-driven messaging: an agency that felt young, fresh, and deeply collaborative.

    Through my experience in the luxury industry, I learnt about consumers responses to tailored experiences, I saw a unique opportunity to bring that same level of thought and care to the nonprofit world. I created Mission Media to be adaptable, culturally aware, and highly visual, helping organisations not just survive but thrive in a media-saturated landscape.

    From the geometric fish-shaped logo to the custom colour palette and slogan “Driven by the cause, fueled by the current,” every element is designed to feel intentional, expressive, and empowering. The branding reflects a balance between strategy and creativity, and the business model is built on investor support to keep pricing accessible for grassroots clients.

    This project combines everything I love, storytelling, design, innovation, and impact. It also reflects my belief that great communication should be available to everyone with a voice worth amplifying.

  • Year: 2025

    Module/Advisor: LP305 Mediated Self Project; Led by Craig Gent

    Role: Visual Artist, Graphic Designer, Illustrator, Layout Designer, Web Designer, Video Editor, Creative Director

    Skills: Collage Composition, Digital Illustration, Visual Editing, Video Editing, Layout and Page Design, Image Manipulation, Color Theory, Visual Storytelling, Editorial Design, Hand-drawn Illustration, Web Design (Readymag), Visual Journaling, Emotional Mapping, Creative Coding Integration

  • Gobi’s Armoire is an interactive digital photobook and personal archive that explores the emotional and psychological relationship between clothing, memory, and identity.

    You can access the website here: https://readymag.website/u2507802706/5310009/ (Developed for COMPUTER VIEWING only)

    Developed as part of my Mediated Self project, the work merges hand-drawn fashion illustrations, poetic writing, personal reflections, and interactive web design to capture how daily outfit choices can influence and reflect one’s emotional state.

    Rather than functioning as a traditional fashion catalogue, the project reimagines the wardrobe as a site of emotional resonance. Each piece of clothing is documented not only through visuals but also through diaristic commentary, mood-based ratings, and reflective collage spreads. These entries trace emotional patterns and act as artefacts of memory and self-expression.

    Gobi’s Armoire was born from a personal observation, that mood and clothing are closely intertwined, but grew into a reflective exploration of identity, material culture, and emotional regulation. The project critiques fast fashion and consumerism, instead advocating for deeper, more meaningful engagement with the garments we already own. By intentionally documenting the emotional landscape of dressing, the project turns passive routines into acts of self-awareness and storytelling.

    This project reflects my interest in blending design, theory, and lived experience to create emotional, interactive, and deeply human digital spaces.

  • Year: 2023

    Purpose: To design an engaging, inclusive social media strategy that encourages children and young people to participate in cycling by creating content that speaks directly to their motivations, interests, and digital habits

    Skills: Social Media Strategy, Youth Engagement, Visual Communication, Digital Campaign Planning, Typography, Graphic Design, Copywriting, Community Building

  • This pitch was developed as part of a proposal for a social media role within British Cycling's Junior Programme. The aim was to design a comprehensive content strategy that would inspire the next generation of cyclists across the UK by making the sport feel more accessible, inclusive, and exciting to young people.

    Drawing on themes of belonging, competition, wellbeing, and environment, I created a multi-pronged approach that blended community-building with engaging, trend-led content. The pitch included concepts for interactive features such as Instagram Reels, challenges, “Add Yours” stickers, livestreamed events, health and wellness tips, and visual guides — all designed to reach young audiences where they already are.

    My intention was to show how British Cycling could build a digital space where younger cyclists feel seen, supported, and motivated, whether they ride casually, competitively, or just for fun. The visual materials were created to be accessible, age-appropriate, and energetic, with attention paid to typography, colour choices, and platform dynamics.

    This project reflects my interest in youth-focused digital communication and how sport and wellbeing initiatives can be shaped through creative, community-driven social media strategy.

  • Year: 2023

    Module/Advisor: Media Lab 2; Led by Rob Batterbee

    Role: Visual Designer, Market Researcher

    Skills: Branding, Market Research, Graphic Design, AR Design

  • This is an immersive narrative experience that transforms the atmosphere of a quiet library into a space charged with tension, memory, and unresolved truths. Designed as a multidisciplinary project, it combines elements of physical staging, digital interaction, and atmospheric storytelling to explore how media and space can be woven together to engage an audience both emotionally and intellectually.

    This project was developed as both a creative investigation and a critical commentary on power, erasure, and the politics of memory. The blending of tactile and digital storytelling reflects an interest in how immersive techniques can deepen emotional engagement and produce new ways of interacting with narrative environments. The project ultimately explores how space can become an active participant in storytelling, and how media can be used to shape and reshape audience perception over time.

  • Year: 2025

    Role: Concept Developer, Experience Designer, Mockup Creator

    Skills: UX/UI Design, Branding, Prototyping, AI-Driven Interaction Design, Creative Direction, Illustrator, Consumer Experience Mapping

  • Inspired by my time working at KENZO and gaining firsthand insight into the fragrance industry and consumer behaviour, I began to notice a growing desire for more personalised, intuitive, and emotionally resonant fragrance experiences. Seeing the gap between online browsing and the tactile nature of scent, I created the KENZOé Digital Concierge, a concept that merges luxury, technology, and storytelling to reimagine fragrance discovery for the digital age.

    This speculative design project explores how AI can elevate personalisation while staying true to the poetic artistry of KENZO Parfums. At its core is ZOé, a virtual fragrance concierge that intuitively learns user preferences, habits, and even skin chemistry to offer tailored recommendations. Through the ScentSphere, Nature Atelier, and KENZO Privé, the experience bridges physical and digital worlds, providing a multi-layered journey of exploration and luxury.

    The project includes a detailed mockup of the website extension and a narrative that weaves gamified discovery, virtual consultations, and exclusive member perks into a single, seamless ecosystem. It not only reflects a possible future for digital luxury retail but also my interest in how technology can deepen brand storytelling and emotional connection.

  • Year: 2023

    Role: Visual Artist, Graphic Designer, Typography Designer, Illustrator, Layout Designer

    Skills: Collage Composition, Digital Illustration, Typography and Lettering, Visual Editing, Layout and Page Design, Image Manipulation, Color Theory, Visual Storytelling, Editorial Design, Hand-drawn Illustration​

    Collaboration with Isaac Phelan & Ayoor Wassagou

  • IMPRESSION is a conceptual photobook that explores the theme of emotional repression and lack of individuality within English school systems. Through a mixed-media visual language, the book critiques the rigid structures and expectations that often discourage young people from expressing themselves freely.

    The work contrasts bold visual experimentation with stark educational imagery. Each spread was carefully composed using hand-drawn elements, layered collage, digital illustration, and expressive typography to evoke a sense of muted identity and restrained creativity.

    Models were styled using clothing sponsored by Fara Charity, further highlighting themes of second-hand identity and social constraint while adding depth and texture to the visual storytelling.

    The intention behind IMPRESSION was to create a visual response to the question: What happens when individuality is discouraged in the spaces meant to nurture growth? It invites viewers to reflect on how structure and silence shape the emotional and creative development of students and what gets lost in the process.

    This project allowed me to push my editorial and visual storytelling skills while experimenting with form and tone. The result is a body of work that is both a personal statement and a broader social commentary on education, identity, and self-expression.